I spent 3 years leading the creative on Costa Coffee. In that time I helped it to grow from a small UK social account to one of the agencies most fruitful (well, coffee-full) clients. The work and remit grew with the brand and covered everything from seasonal campaigns, product launches, idents, new market launches, OOH, creator-led content and brand strategy.
Launching Costa’s single-origin blends. Complex, artisinal flavours, made without any coffee snob pretention.
ltd edition character roasts
Cold Brew with Whipped Milk brought a whole new level of smooth to the coffee menu. The only way to make it even smoother? Make use of all the senses. We dramatised it with a whispered ASMR voiceover to delight the ears and slow-mo video shot by leading liquid photographer, Jonathan Knowles, to showcase the drink in all of its macro glory.
cold brew launch
practise makes perfect
Costa have got their Flat White down to a fine art. That’s why each one is proudly signed off by their expert (and multi-talented) baristas.
no button pushers
Not everyone realised that every Costa coffee served in-store is hand crafted by a fully trained barista. Teaming up with the designer behind some of Robot Wars most ridiculous contraptions soon got the message across.
Seasonal launches
EMPLOYEE ENGAGEMENT
A peek into the future of Costa to engage employees about what exciting developments were brewing in the coming year.
IDENTs
Launching a new Costa food menu with some tightly choregraphed idents made for ITV’s morning weekend show, imaginatively called Weekend.