Good Human — James North

Butternut Box

Good Human

Helping pets (and their pet parents) to feel their best

Awareness Campaign

OOH / Paid social / Organic social / CRM / PR / Content creators / Radio

CHALLENGE

Butternut Box had grown quickly all across Europe. But with new competitors entering the market and a cost of living crisis hitting hard, a new approach was needed to cut through.

SOLUTION

Previous campaigns had just focused on the quality ingredients and functional benefits. This time we spoke more to the reasons why it matters (in a way that every dog loving pet owner would be more than a little familiar with.) Butternut isn’t just great for your dog, it makes you feel pretty good too.