celebrating the good humans behind healthy, happy dogs
Who’s a good human?
Thousands of pet parents are. And we set out to celebrate them all for always putting their dog’s needs first.
CHALLENGE:
Butternut Box had grown quickly all across Europe. But with new competitors entering the market and a cost of living crisis hitting hard, a new approach was needed to cut through.
SOLUTION:
Unlike previous campaigns, we hit the heart as well as the head. Instead of just focusing on the quality ingredients and functional benefits, we spoke to the reasons why it matters (in a way that every dog loving pet owner would be more than a little familiar with.) Butternut isn’t just great for your dog, it makes you feel pretty good too.
Project scope
OOH Print / OOH Digital / Radio / Paid Social / Performance Marketing / CRM / Organic Social
Photographer: Sam McElwee
Retouchers: Smoke & Mirrors
Video production: NUSA
Creative Director: James North
Senior Copywriter: Sally Boffey
Senior Designer: Lauren Judd
PAID SOCIAL
