THE POO(CH) PENDant
When a dog’s poo looks good, it’s a strong sign that their digestive system is working as it should. But with so many other dog brands making wild and unsubstantiated claims online, we needed to make sure our message was seen and heard.
We needed to stop plop the scroll.
PLOPPING THE SCROLL
WE MADE A POO SHAPED LUXURY GOLD PENDANT, HOUSING A PERFECTLY PRESERVED SAMPLE FROM THE WEARER’S OWN POOCH.
(And then I had to sell it in to an understandably sceptical founder.)
YES, THAT’S RIGHT
But stick with us on this one. Any dog lover understands that if your dog’s not been eating well, it’s not always the most… pleasant experience.
Not great for you. Not great for the pavement. But - most importantly - a sign that all is not great with your dog’s digestion either.
So when you make the switch to fresh, human-quality food, the difference is really noticeable. The excitement, the energy, the shiny coat. But one of the first and most visible signs? That perfectly formed poo.
A proud moment. And one that we felt should be commemorated. A celebration of defecation if you like.
(Luckily, judging by the hundreds of people who signed up to the waitlist, the tabloid coverage and a shout out from Lorraine, plenty of people felt the same as we did. Phew.)
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Credits:
Creative Director: Sarah Gerona
Executive Producer: Juan Leon
Talent: Jess Impiazzi and her dog, Buddy
Creative Lead: Lucy Pennock
Head of Brand: Tom Landsdowne
Head of Creative: James North
Socia Lead: Liz Denson
Agency Partner: House of Oddities
PR Director: Julia Devonshire
Talent Scout: Jessamy Worms
Production Co-ordinator: Jordan Edwards
Designer: Rachel Lewis