CRUFTS 2025

Most of the brands that attend Crufts plaster their ads on the way to the show. But it’s a chaotic, crazily hectic furr-fest of activity where carefully crafted sales messages aren’t gonna cut through.

So, instead, we decided to show every visitor that we felt the same excitement they did, with a series of playful posters that guided them on their walkies, all the way from the station, right up to our stands.